Angelockt durch den Erfolg den andere Big Name Schuhcompanys im Skateboard erzielt haben, hat sich nun auch Sportschuh-Hersteller New Era dazu entschlossen im Skating einzusteigen. Unter dem Namen „New Balance Numeric“ werden die Schuhe ab Anfang nächsten Jahres über Black Box (Zero, Mystery, Fallen) vertrieben. Jamie Thomas freut sich schon auf die Zusammenarbeit.

Die Pressemitteilung klingt auf jeden Fall so, als würden man es bei New Balance etwas ernster mit dem Engagement nehmen als bei K-Swiss. Wer allerdings die Teamfahrer werden sollen, davon ist noch nichts zu lesen. Dylan Rieder hätte ja evtl. Zeit…

Hier gibt es die Pressemitteilung:

NEW BALANCE ENTERS SKATE FOOTWEAR MARKET THROUGH PARTNERSHIP WITH BLACK BOX DISTRIBUTION AND CREATIVE DIRECTION BY WESTLIFE

Boston, MA – December 10, 2012 – Boston-based New Balance announced today that it will enter the skate footwear market through a license agreement with Black Box Distribution of Carlsbad, CA. Branded as New Balance Numeric® or NB#® Black Box will produce and market performance footwear and apparel for skateboarding. New Balance Numeric will combine the unique requirements of skateboarders with New Balance’s heritage of product excellence through comfort, fit, quality and technical materials.

“New Balance is proud to partner with Black Box on the New Balance Numeric skate footwear initiative,” says Rob DeMartini, President & CEO at New Balance. “As one of the most authentic and talented skate companies in the industry, Black Box offers industry knowledge and a strong commitment to skate specialty retailers that matches well with our 107-year-old tradition of delivering technical design-forward performance products for athletes.”

“I have always found the heritage and integrity of New Balance inspirational, therefore it’s truly an honor for Black Box to partner with New Balance on the New Balance Numeric project,” says Jamie Thomas, Black Box company founder and professional skateboarder.

New Balance Numeric will officially debut at the Agenda Trade show in Long Beach, California on January 4th, 2013 where team announcements and additional marketing plans will be revealed. New Balance Numeric will be available in the U.S. and Canada starting in July 2013 through specialty skateboard and action sports retailers only.

For the creative direction and design of New Balance Numeric, Black Box has partnered with Los Angeles based Westlife Distribution, to ensure the collection will bring a distinct new perspective to the skateboarding market.

“The vision for New Balance Numeric is to bring something unique to skateboarding. We combine the East Coast heritage and supreme workmanship of New Balance with the West Coast lifestyle and culture of Skateboarding,” says Michael Akira West, President & CEO at Westlife Distribution.